The MBA app for iPhone

Business Fluent in Minutes a Day

Learn what they teach at top MBAs in bite-sized lessons, then make the calls real CEOs had to make.

Download on the App Store

Scan to downloadwith your iPhone camera

  • 500Business cases
  • 190+Lessons
  • 3,000+Questions
  • 13Sections

Inside the app

Learn It. Decide It.
Make It Stick.

  • A lesson card: Angels vs Venture Capital, with a side-by-side comparison

    LearnBite-Sized Lessons

    One idea per card, from strategy to finance. Five minutes is enough.

  • A business case: The $50 Million Offer, Blockbuster, 2000

    DecideReal Business Cases

    Take the CEO's seat, make the call, then see what actually happened.

  • A practice question about the decoy effect, answered correctly, with its explanation

    PracticeQuestions That Stick

    3,000+ questions, each with a clear explanation, plus a daily review.

Business cases

Decide Like a CEO

Blockbuster, 2000. A tiny, money-losing DVD-by-mail startup offers to sell itself to you for $50 million. Do you buy Netflix? 500 cases put you in the room for decisions like this one.

Blockbuster · 2000The $50 Million OfferCEO of Blockbuster
Netflix · 2011The 60% Price RiseCEO of Netflix
Amazon · 2005All You Can ShipHead of Prime
IKEA · 1956The Table Without LegsFounder's team
Nintendo · 2006Out of the Power RacePresident, Nintendo
Red Bull · 1987The Drink Nobody LikedFounder, Red Bull
Spotify · 2009Free Music Isn't FreeCo-founder
Dollar Shave Club · 2012The $4,500 VideoCo-founder, Dollar Shave Club
McDonald's · 1948Starting Over in San BernardinoCo-founder, McDonald's
Nike · 2018Believe in SomethingBrand president, Nike
Domino's · 2009The Crust Tastes Like CardboardHead of Domino's USA, then CEO
Apple · 1997Too Many MacsReturning CEO, Apple
LEGO · 2004Too Many BricksCEO of LEGO
Coca-Cola · 1985The Taste Test TrapPresident, Coca-Cola
Tesla · 2012No Dealers, No AdsHead of sales, Tesla
Kodak · 2001Film Pays for EverythingCEO, Eastman Kodak
Costco · 1993The Fee Is the ProfitCFO
Starbucks · 2008Getting the Coffee BackCEO, Starbucks
Facebook · 2012A Billion for Thirteen PeopleCEO, Facebook
Airbnb · 2009Picture the ProblemCo-founder, Airbnb
Disney · 2005Buying the Studio That Beat YouCEO of Disney
Uber · 2014Surge in the SnowHead of pricing

Your MBA

The Whole MBA, One Idea at a Time

Strategy, marketing, finance, accounting, leadership: 13 sections and 190+ short lessons, each idea on its own illustrated card, with a clear path from the basics up.

The Learn tab: your path through the MBA, with lessons, questions and cases
  • Section 1Business Fundamentals15 lessons
  • Section 2Economics15 lessons
  • Section 3Strategy16 lessons
  • Section 4Marketing18 lessons
  • Section 5Operations14 lessons
  • Section 6Leadership & People16 lessons
  • Section 7Negotiation & Communication14 lessons
  • Section 8Entrepreneurship17 lessons
  • Section 9Data & Decisions15 lessons
  • Section 10Accounting16 lessons
  • Section 11Finance18 lessons
  • Section 12Ethics & Responsibility12 lessons

Your career

From Intern to CEO

Every lesson and every case moves you up. Thirteen ranks, one career.

  1. Rank 1Intern
  2. Rank 4Associate
  3. Rank 6Manager
  4. Rank 10Vice President
  5. Rank 13CEO

Free on iPhone

Get Business Fluent

Five minutes a day, and business starts to make sense.

Download on the App Store

Scan to downloadwith your iPhone camera

Pocket MBA's three characters in business clothes